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Event Series Event Series: National Sticker Day

National Sticker Day

January 13, 2023

National Sticker Day on January 13th recognizes all the ways stickers brighten up a page or send a special message. The day celebrates all things stickers, from the custom printing of them to sharing stickers. Every sticker has a story.


Historians credit the European merchants in the 1880s as the first to stick labels to their products, in an effort to promote their goods and wares to passersby.

These savvy, pre-industrial entrepreneurs used a gum paste to get the labels to adhere and, well, stick: hence “stickers.” By the 1900s a sticker-specific paste had been developed and was widely used, most notably on stamps, which dried and then would re-apply when moistened.

The observance is in honor of R. Stanton Avery, who was born on that day in 1907. Avery was the original creator of the adhesive label with removable backing.


National Sticker Day offers so many ways to celebrate! We won’t limit it to any age group either, so be sure to invite everyone to the party. That means everyone deserves a sticker whether they are shopping online, promoting their business, or learning something new. While you are planning your celebration, be sure to check out these ideas, too.

  • Host a sticker collection contest. Award prizes for the largest, most colorful, and most original collections.
  • Stickers bring in business, too. Create a buzz around special days using stickers.
  • They inspire creativity in the classroom. Ask students to design stickers for events and campaigns.
  • Get organized! Color code your favorite projects with stickers that keep you on track.

Take photos of them to post on social media using #NationalStickerDay.

Learn more about the history behind National Sticker Day and Sticker Giant by reading Celebration Spotlight.


StickerGiant, a promotional sticker and product label company based in Longmont, Colorado, created National Sticker Day in 2015 to celebrate all the fun stickers bring to all ages.

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January 13, 2023
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